| A | B | C | |
|---|---|---|---|
1 | |||
2 | Title Tag Formulas | ||
3 | This sheet contains 50+ proven, high — CTR title tag formulas you can copy and customize for your own content. Each formula is based on real examples from top — ranking pages and is designed to improve clicks by matching search intent and adding compelling hooks. How to use it: Browse the list to find a formula that fits your content type or goal. Then, plug in your keywords and customize the placeholder text to create a high — performing title tag in seconds. | ||
4 | |||
5 | Make your job easier with Semrush. Sign up for a 14 — day free trial of a Pro subscription to to run site audits, optimize title tags, and uncover SEO opportunities faster. | ||
6 | |||
7 | Ecommerce | ||
8 | Formula | Example | Why It Works |
9 | Shop [Product Type] for [Use Case] — Free Shipping Available | Shop Ergonomic Office Chairs for Home Use — Free Shipping Available | It highlights a real benefit (free shipping) and targets intent |
10 | Top [Number] [Product Category] for [Season/Year] | Top 10 Winter Jackets for 2025 | Seasonal relevance + list format = skimmable and timely |
11 | [Product Type] in [Location] — Expert Picks & Customer Favorites | Running Shoes in Chicago — Expert Picks & Customer Favorites | Social proof boosts trust and conversions |
12 | New [Product Line] Just Dropped — Shop the Hottest Picks | New Spring Dresses Just Dropped — Shop the Hottest Picks | Taps into trendiness and FOMO |
13 | Limited Stock: Order Your [Product] Before It’s Gone | Limited Stock: Order Your Smartwatch Before It’s Gone | Scarcity is a classic, powerful psychological driver |
14 | Affordable [Product Type] That Look Expensive | Affordable Handbags That Look Expensive | Price-conscious appeal with an aspirational twist |
15 | Best [Product Type] Gifts for [Occasion/Person] | Best Tech Gifts for Dad This Father’s Day | Targets seasonal and personalized shopping searches |
16 | The [Number] Best — Selling [Product Type] on Our Site | The 12 Best — Selling Skincare Products on Our Site | Best-selling items signal popularity and quality |
17 | Top Picks: [Product Type] Under $[Amount] | Top Picks: Office Chairs Under $200 | Combines value with relevance for price-sensitive users |
18 | Shop [Brand Name] – [Benefit] Without the Price Tag | Shop GlowSkin — Radiance Without the Price Tag | Balances brand appeal with affordability |
19 | Local Business | ||
20 | Best [Service] in [Location] — Book Now! | Best Plumber in Chicago — Book Now! | Clear, local, and conversion-oriented |
21 | Where to Buy [Product Type] in [City] — Local Guide | Trusted Electrician in Austin — 5-Star Rated! | Matches local search intent while positioning the page as informative |
22 | [Service] Near You — Fast, Reliable & Affordable | AC Repair Near You — Fast, Reliable & Affordable | “Near you” and service promises cover top user needs |
23 | [Product/Service] for [Audience or Use Case] — See What’s New | Yoga Gear for Beginners — See What’s New | Gentle call to action (“See What’s New”) invites curiosity or browsing |
24 | Award-Winning [Service] in [City] – Free Quote | Award-Winning Roofing in Denver – Free Quote | Leverages awards + incentive to encourage action |
25 | Emergency [Service] in [City] — 24/7 Support | Emergency Plumbing in Miami — 24/7 Support | Great for urgent, intent-heavy searches |
26 | Schedule Your [Service] in [City] — Same-Day Appointments | Schedule Your Eye Exam in Boston — Same-Day Appointments | Reassures speed and ease of scheduling |
27 | Expert [Service] in [Location] Since [Year] | Expert Landscaping in Seattle Since 2003 | Longevity + expertise = reliability |
28 | Find [Service] Near Me — Fast Booking, Local Experts | Find HVAC Services Near Me — Fast Booking, Local Experts | Great “near me” optimization with local trust signals |
29 | Affordable [Service] in [City] — Trusted by Locals | Affordable Haircuts in Madrid — Trusted by Locals | Budget appeal paired with local credibility |
30 | Educational & Informational Content | ||
31 | Formula | Example | Why It Works |
32 | How to [Solve Problem] in [Year] (Step-by-Step Guide) | How to Save on Taxes in 2025 (Step-by-Step Guide) | Clear benefit + how-to + recency = high intent |
33 | The Complete Guide to [Topic] for Beginners | The Complete Guide to Investing for Beginners | Evergreen format that ranks well and satisfies query intent |
34 | [Number] Tips for [Audience] to [Achieve Goal] Fast | 7 Tips for Creators to Grow on YouTube Fast | Combines number, audience targeting, and benefit |
35 | Avoid These [Number] Mistakes When [Doing X] | Avoid These 10 Mistakes When Hiring Freelancers | Negative framing + specific how-to = curiosity trigger |
36 | The Truth About [Controversial Topic] — What You Need to Know | The Truth About AI in Education – What You Need to Know | Provocative framing encourages click-through |
37 | Everything You Need to Know About [Topic] in [Year] | Everything You Need to Know About Link Building in 2025 | Comprehensive, updated content signaling authority |
38 | What Is [Concept] and Why It Matters for [Audience] | What Is Retention Marketing and Why It Matters for DTC Brands | Explains jargon + audience relevance = helpful |
39 | We Tried [Trend/Tool] — Here’s What Happened | We Tried ChatGPT for Sales Outreach — Here’s What Happened | First-person storytelling drives curiosity |
40 | [Number] Stats That Prove [Big Idea] Works | 11 Stats That Prove Customer Experience Drives Revenue | Data-backed insights increase credibility |
41 | How to Master [Skill] Without [Pain Point] | How to Master Email Marketing Without Sounding Spammy | Classic value/pain duality headline that grabs attention |
42 | Landing Page | ||
43 | Formula | Example | Why It Works |
44 | Join [Number]+ People Using [Tool/Product] Today | Join 10,000+ People Using FitBot Today | Mass adoption builds trust and creates FOMO |
45 | [Number] Surprising Benefits of [Product/Tool] You Didn’t Know | 7 Surprising Benefits of Magnesium You Didn’t Know | Combines surprise + discovery = click magnet |
46 | Start Your [Journey/Goal] — No Experience Needed | Start Your Coding Journey No Experience Needed | Reduces fear for first-timers, increases accessibility |
47 | Unlock the Secrets to [Desirable Result] | Unlock the Secrets to Better Sleep | Mysterious phrasing piques curiosity |
48 | Get Results with [Tool/Product] — Free Trial Inside | Get Results with ConvertKit — Free Trial Inside | Promise + offer = great BOFU title |
49 | Why [Audience] Is Raving About [Product/Service] | Why Creators Are Raving About Descript | Uses enthusiasm + audience signaling |
50 | Try [Product/Tool] for Free — See the Results Yourself | Try Jasper for Free — See the Results Yourself | Low-friction CTA, ideal for SaaS |
51 | Compare [Option A] vs [Option B] — What’s Best for You? | Compare Notion vs Evernote — What’s Best for You? | Taps into active consideration phase |
52 | How to Get [Desirable Result] Without [Common Obstacle] | How to Get Fit Without Going to the Gym | Benefit-driven + objection-busting = win |
53 | Bottom of the Funnel SaaS Content | ||
54 | Formula | Example | Why It Works |
55 | [Number] [Adjective] [Tool Category] Tools in [Year] | 28 AWESOME Content Marketing Tools in 2025 | Combines numbers, superlatives, and recency — great for skimming users |
56 | [Tool Name] Review: Is This [Tool Type] Worth [Cost/Time]? | Ahrefs Review: Is This SEO Tool Worth The Money? | Matches intent for users comparing products; questions invite curiosity |
57 | [Tool A] vs [Tool B]: Which [Tool Category] Should You Use? | Ahrefs vs Semrush: Which SEO Tool Should You Use? | High-performing comparison queries, taps into decision-making moments |
58 | Free [Tool Type] Tool — [Brand Name] | Free Ecommerce Keyword Tool – Backlinko | “Free” grabs attention, paired with clear utility and brand trust |
59 | Top [Number] [Tool Category] Tools for [Use Case or Audience] | 5 Amazing Rank Tracking Tools for 2025 | Curated lists appeal to users looking for quick, vetted solutions |
60 | Free [Tool Function] Tool: [Key Benefit or Use Case] | Free Keyword Generator Tool: Get 1,000s of Keywords Instantly | Delivers immediate value and clearly states the outcome |
61 | [Number] Best [Tool Category] Tools for [Year] ([Bonus/Qualifier]) | 12 Best SEO Tools for 2025 (Used by Our Team Daily) | Combines authority, relevance, and recency — plus a social proof element |
62 | [Tool Name] Review: How Does This [Category] Tool Compare? | Majestic SEO Review: How Does This Link Building Tool Compare? | Great for bottom-of-funnel users researching tools |
63 | Free [Category] Tool (Instantly [Do X]) | Free SEO Audit Tool: Instantly Check & Analyze Your Website | Pairs “free” with instant gratification and a clear benefit |
64 | [Number] Best [Tool Type] Tools Trusted by [Audience/Experts] | 9 Best SEO Software Tools Trusted by 7 — Figure Brands | Combines authority (best), specificity (tools), and social proof (trusted by X) |
65 | [Number] [Category] Tools We [Love/Use/Recommend] in [Year] | 8 AI SEO Tools We Absolutely Love Using in 2025 | Adds personal endorsement, creates warmth and authenticity |
66 | Try Our Free [Tool Name] (and [Unexpected Benefit/Bonus]) | Try Our Free Backlink Checker (and Find the BEST Backlinks) | Combines a CTA with a promise of value-intriguing and action-oriented |
67 | [Number] Best [Tool Category] for Every Budget | 33 Best Digital Marketing Tools for Every Budget | Removes price objections and widens appeal with budget inclusivity |
68 | [Category] Tools and Software | SEO Tools and Software | Short, keyword-rich, and highly relevant for broad searches |
69 | Most Popular [Tool Category] ([Year]) | Most Popular AI Apps (2025) | “Popular” signals social proof, while year adds recency and urgency |
70 | Resources | ||
71 | Backlinko Title Tag Guide | Read our deep — dive guide to writing better title tags. | |
72 | Backlinko Title Tag Checklist | Optimize your title tags with our step — by — step checklist. | |
73 | |||
74 | |||
75 | |||
76 | |||
77 | |||
78 | |||
79 | |||
80 | |||
81 | |||
82 | |||
83 | |||
84 | |||
85 | |||
86 | |||
87 | |||
88 | |||
89 | |||
90 | |||
91 | |||
92 | |||
93 | |||
94 | |||
95 | |||
96 | |||
97 | |||
98 | |||
99 | |||
100 | |||