Event Design Helper

Event Design Helper : Content/Media


1	EVENT DESIGN HELPER
2
3	Some Questions That Will Help You Design Your Events
4	-What are the top 3 things people do within your app/web?
5	-What is the one thing you want people to do in your app/web?
6	Do check out Event Design best practices before you begin: https://support.clevertap.com/profiles/recording-actions/#user-action-best-practices
7	Events Design Sheet
8	Event	Event Property	When to Raise	Description

9	System Events
10	App Launched		Automatic	Recorded automatically to capture device information (Device Type, Make, Model, SDK and App Version etc) when a users launches the app.
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13	App Uninstalled		Automatic	Recorded when a user uninstalls the app.
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15	UTM Visited		Automatic	Checks for referrals every time user launches the app. All CleverTap campaigns are attributed automatically although 3rd party links need to explicitly pass source, medium and campaigns.
16	Sample Custom Events
17	Content Viewed		On Article Opened	Allows you to view top content viewed in the descending order of views.
18		Content Name
19		Content Type		Text, Photo, Video etc.
20		Content Category		Political, Funny, Random etc.
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22	Content Shared		On Shared	Allows you to analyse virality of content in context of social media shares.
23		Content Name
24		via Facebook		After being shared on Facebook
25		via Twitter		After being shared on Twitter
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27	Content Searched		On Search	Allows you to track common keywords searched across the website.
28		Keyword
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30	Commented		On Comment Made	Allows you to track interaction in context of a piece content.
31		Content Name
32		Author Name
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34	Video Played		On Clicking Play Video	Allows you to track most popular videos being viewed.
35		Content Name
36		Episode/Video No.
37		Duration		Time elapsed since the video was played.
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39	Subscribe		On Subscribe	Manage Subscriptions.
40		Subscription Type

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